Variables associated with internet use in rural women entrepreneurs in Yucatan: Relationships and correlations
Abstract
The specialized literature in technology establishes that women who live in rural communities located in marginalized areas have difficulties when interacting and using technology and in most cases this condition prevents them from perceiving the potential that they could have to improve the quality of life of their families and their small businesses. The objective of this study was to analyze the association of some variables such as: age, academic level, family support, the stages of technology adoption and the perception of technology by rural women entrepreneurs with respect to the use of the internet. The study was quantitative and correlational. Results were consistent with the framework of official documents such as the National Development Plan for Mexico and the State Development Plan for Yucatan. The findings showed that in women entrepreneurs from vulnerable communities, the academic level, family support, the stages of technology adoption and the perception of technology were statistically significant variables for the use of the Internet, discarding age.
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