Communication strategies applied to the cultural enterprise lyrics One. Projects Reading
Abstract
This work is the result of an empirical research study conducted during the months of June to August 2014 at the Center for Social Sciences and Humanities of the University of Guadalajara. It raises the difficulty of inserting six students of the career of communication from the Universidad Juarez Autonoma de Tabasco in a shared area Letters topic. The link with the company Letra One reading projects allowed the construction of an operational manual, scientific writing book reviews and the development of a case study.
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References
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