Diagnosis to the managerial performance to justify a formative alternative that promotes the improvement in the tourist competitiveness of companies
Abstract
A diagnosis was made applying the methodology developed by the Secretary of Tourism to measure the variables of the program Modernize to providers of tourist services in the community of Mascota Jalisco; With respect to the variables humanizing work, customer satisfaction, routine management and improvement it was found that the performance level was positioned in the interquartile range of 0 to 2.75 that categorizes them as non-competent. Not having a basic or intermediate competence limited them to obtaining the badge, which means disadvantages against establishments that meet the specific performance criteria, - interquartile range greater than 2.76 -, excluding them, among others, access to credit, support for Dissemination of its products or services to the tourist. We worked with entrepreneurs interested in improving their managerial performance by implementing a training course integrating the socio-training approach.
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