Socioeconomic and cultural factors that influence technological entrepreneurship at the University of Guanajuato: a descriptive study
Abstract
The number of entrepreneurs and startups has grown significantly; however, in Mexico, as in other Latin American countries, many entrepreneurial projects remain traditional. Therefore, the use of emerging Information and Communication Technologies (ICT), as well as continuous improvement, must be integrated into business ideas. The objective of this research was to analyze the socioeconomic and cultural characteristics of entrepreneurs at the Universidad de Guanajuato that influence technological entrepreneurship, in order to foster strategies that promote the integration of innovation into entrepreneurial projects. A descriptive, cross-sectional study was conducted using questionnaires and the Statistical Software for the Social Sciences (SPSS), with a population of 208 entrepreneurs. The results indicate that, according to the normality test, all items exhibited non-normal behavior. This confirms the existence of socioeconomic and cultural characteristics that influence technological entrepreneurship, as entrepreneurs show enthusiasm, a desire to own a business, willingness to take risks, and use of technological tools. Educational institutions serve as the foundation for the development and implementation of business ideas, which aligns with previous studies; however, barriers remain regarding access to affordable financing. Therefore, it is confirmed that there are socioeconomic and cultural characteristics that influence technological entrepreneurship, in addition, the level of education and the ability to work in teams are determining factors for promoting innovative entrepreneurship, which ensures the sustainability of entrepreneurial projects in the market and their adaptability to technological changes.
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