Analysis of corporate social responsibility practices of micro and small businesses in Puerto Vallarta, Jalisco
Abstract
This study examines the adoption of Corporate Social Responsibility (CSR) practices in micro and small enterprises (MyPES) in Puerto Vallarta, Jalisco. The main objective was to analyze the implementation of CSR in three areas: social, economic, and environmental. Using a correlational and non-experimental approach, data were collected through surveys with 432 administrators, owners, and managers. The data were analyzed using SPSS software and the AMOS program to perform both exploratory and confirmatory factor analyses. The results indicated that 60% of the total variance was explained by three key factors, demonstrating that MyPES implementing CSR practices improve their relationships with both employees and the community. Furthermore, the implementation of CSR also enhances their sustainability and competitiveness in the sector. The reliability analysis showed high levels of internal consistency, with values of 0.933, 0.910, and 0.853 for the social, economic, and environmental dimensions, respectively. The study confirms that the incorporation of CSR into the strategic policies and plans of MyPES is not only an ethical commitment but also a strategy that strengthens business performance.
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