Public Perception of Companies with the ESR Distinction in Veracruz, Mexico
Abstract
This study investigated the general public's perception of companies with the ESR (Socially Responsible Company) distinction in Veracruz, Mexico. A survey was conducted based on a five-variable model: trust and credibility, influence on purchase decision, perception of social and environmental impact, corporate image valuation, and skepticism about authenticity. The results revealed that most respondents have a positive perception of companies with the ESR distinction in terms of trust, influence on purchase decision, social and environmental impact, and corporate image valuation. However, a high level of skepticism was observed regarding the authenticity of these companies' CSR practices. The study highlights the importance of CSR in building strong relationships with consumers and society but also underlines the need to address concerns about "greenwashing" and ensure transparency and genuineness in CSR initiatives. The findings have implications for companies, policymakers, and researchers interested in promoting socially responsible business practices and strengthening public trust in CSR.
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