Social development through the assessment of aesthetic communication system of the native peoples of Baja California
Abstract
This article aims to show the correlation between variables graphically aesthetic identity assessment Kumiai- object desired- communication system object of consumption. Baja California is the original land of the Yuman peoples comprise Cucapá families, Kiliwa, Paipai, Kumiai Cochimí and latter are unusual in that their original territory is divided by the political border between Mexico and the United States. It is a special case where you can see how the group identity has prevailed through generations despite the geo-economic circumstances and international policies, however the communities on both sides of the border have different levels of social development, in part because of the level of valuation, and commercial use of their native identity. The case study is located in the Kumiai settlement of the town of San Antonio de Necua, Baja California Mexico, where the community has an eco-resort without the proper use of its aesthetic and native identity for proper identification and positioning of their services.
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