The importance of carrying out marketing strategies in the university entrepreneurship ecosystem
Abstract
Without knowing the date of return to face-to-face activities, it was a challenge to implement the strategies that should be carried out so that, based on the patents that some researchers from CU Altos have been working on, to which marketing strategies have been incorporated. In order to increase their market reach, it was the most propitious occasion for them to be taken as a basis to encourage students and entrepreneurs to venture into their own ventures that, having the advice of CIIO staff, would be more likely to be successful. The SARS-COV2 pandemic marked a period characterized by the reduction of all the activities carried out by human beings. In Higher Level Education, there was no idea of the date for the return to the group, so a large number of university activities were stopped. In this project, emphasis is placed on the activities surrounding the entrepreneurship, since they were almost nil, therefore, when returning in front of the group, many activities were carried out to encourage and promote entrepreneurship, in which the CIIO of the CUAltos participates in trying to recover the time when entrepreneurship could not be carried out, so programs were implemented to promote,such as obtaining the ISO 9001:2015 certification on entrepreneurship, to increase entrepreneurship projects that are patentable and contribute to the development of the Los Altos de Jalisco Region and CUAltos itself.
Downloads
This work is licensed under a Creative Commons Attribution 4.0 International License.
In order to promote the development and dissemination of research in education in Latin America, the Ibero-American Journal for Educational Research and Development (RIDE) adhered to the Budapest Open Access Initiative, which is why it is identified as a Open access publication. This means that any user can read the complete text of the articles, print them, download them, copy them, link them, distribute them and use the contents for other purposes. Creative Cummons licenses allow users to specify the rights to use an open access journal available on the Internet in such a way that users know the rules of publication. Authors who publish in this journal accept the following conditions: Authors they keep the author's rights and give the magazine the right of the first publication, with the work registered with the attribution license of Creative Commons, which allows third parties to use the published material whenever they mention the authorship of the work and the first publication in this The authors can make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (eg, include it in an institutional repository or publish it in a book) as long as they clearly indicate that The work was published for the first time in this magazine. Authors are allowed and recommended to publish their work. low on the Internet (for example on institutional or personal pages) before and during the review and publication process, as it can lead to productive exchanges and to a greater and faster dissemination of the published work
