Technological Innovation as part of the corporate culture: diagnosis of the small and medium tequila companies
Abstract
In the present research analyzes information of Small and Medium Enterprises (SMEs) tequila, allowing us to identify strategies and actions undertaken by firms, building corporate culture each, to be competitive in the dynamic market through obtaining a diagnosis, in order to analyze the technological innovations that have been implemented, and gives the results obtained in field research conducted in Tequila, Jalisco in a sample of 5 companies, has a exploratory-descriptive as it is at the level of diagnosis. The theoretical part of analyzing the concepts of technological innovation, corporate culture and related to SMEs in their classification. It was found in general that have been made where more innovation in products and in marketing and where most have invested in technological innovation is on the acquisition of machinery and equipment software. In the study, it was concluded that the innovative capacity of a company is the result of a learning process, costly in time and money, technology-linked and influenced by the corporate culture.
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References
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