Milk marketing through vending machines in the state of Tabasco, Mexico
Abstract
The aim of the investigation was to obtain information about consumers of dairy products in the state, preferences and buying habits, from which you could check for market related conditions to ensure the proper implementation of a project for the marketing of milk through vending machines in the state of Tabasco. The type of study was descriptive typical cut as it was based on the application of questionnaires to 846 families a total of 559 114 state located in the different municipalities of Tabasco, through the determination of cluster samples. His application was made by students of the Technological University of Tabasco and statistical analysis was performed using SPSS software. This research showed that the use of vending machines for the sale of milk in the state of Tabasco is displayed quite feasible since Tabasco homes manifest experience in the use of delivery mechanisms and a wide willingness to buy this food through this Such devices, regardless of prior packaging even if this represented a reduction in the price of sale of the product. It was also detected that there is a market for 26 012 families, ie almost 5 % of all households Tabasco usually acquired for daily milk fresh (raw), in quantities of 1 to 3 liters seeking freshness and economy, in outlets near your home, which could be potential of this project the market.
Downloads
References
FUNDACIÓN PRODUCE-UTTAB; 2008; Estudio de Mercado de derivados de la Leche en el estado de Tabasco; Cuerpo académico Investigación y Consultoría Empresarial.
PAGANO, Robert; 2006; Estadística para las ciencias del comportamiento; 7ma. Edición; Editorial Thomson; México, D.F.
FISHER, De la Vega, Laura; 1996; Introducción a la Investigación de Mercados; Editorial Mc Graw Hill, México, D.F.
RITCHEY, Ferris, J.; 2008; Estadísticas para las ciencias sociales; 2da. Edición; Editorial Mc Graw Hill, México, D.F.
EXTREMO, Esteban, Alvaro; 2010; Estudio de Implantación de una empresa de servicios dedicada a l venta de leche fresca en la provincia de Barcelona; Escola Técica Superior d´Enginyeries Industrial i Aeronautica de Terrasa, España.
BORBOLLA, Sala, Manuel Eduardo; 2003; Consumo de leche en el Municipio de Centro, Tabasco-México; Hitos de Ciencias Económico Administrativas UJAT; Núm. 24, pags. 57-66.
SECRETARIA DE AGRICULTURA, GANADERIA, DESARROLLOS RURAL, PESCA Y ALIMENTACION; Servicios de Información Agroalimentaria y pesquera (SIAP); Producción de leche en el estado de Tabasco 2014. http://www.siap.gob.mx/ganaderia-resumen-estatal-pecuario.
DIARIO REFORMA; 2011; Artículo: Acusan falta de pago ganaderos de Tabasco. Autor: Carlos Marí México, D.F.; consultado en julio de 2011; consultado en: http://reforma.vlex.com.mx/vid/acusan-falta-pago-ganaderos-tabasco-275979639
INSTITUTO NACIONAL DE GEOGRAFIA Y ESTADÍSTICA (INEGI), Censo Nacional de Población y Vivienda 2010, Encuesta Nacional de Ingresos y Gastos los Hogares, 2012, Censo económico 2014, Mapa digital de México; consultado en: agosto, 2014; consultado en: www.inegi.org.mx
ORGANIZACIÓN DE LAS NACIONES UNIDAS PARA LA ALIMENTACIÓN Y LA AGRICULTURA (FAO); La leche y los productos lácteos en la nutrición humana; consultado en Noviembre, 2014; consultado en: http://www.fao.org/news/story/es/item/207819/icode
SECRETARIA DE ECONOMIA (SE); 2012; Dirección General de Industrias Básicas; Análisis del Sector Lácteo en México; consultado en: Octubre 2014; consultado en: http://www.economia.gob.mx/files/comunidad_negocios/industria_comercio/informacionSectorial/analisis_sector_lacteo.pdf
UNION GANADERA REGIONAL DE TABASCO (UGRT); Relanzan Leche Unión en Tabasco; consultado en: Octubre 2014; consultado en: http://www.ugrtabasco.com/html/noticias/noticia1.php
PRODUCCION ANIMAL; 2013; Arias Cañete apuesta por la propuesta de regulación de la producción de leche presentada hoy por EMB y OPL, consultado en Noviembre, 2014; consultado en: http://www.produccionanimal.com/arias-canete-apuesta-por-la-propuesta-de-regulacion-de-la-produccion-de-leche-presentada-hoy-por-emb-y-opl/
AMANTE GARCÍA, Beatriz, Victor López, Maria Gonçalves, Ana Durany; 2011; Nuevo modelo de distribución de leche; ETSEIAT Universitat Politècnica de Catalunya; Rafael Peña Universidad de Alcalá; consultado en: https://upcommons.upc.edu/e-prints/bitstream/2117/14913/1/AT06-014.pdf
In order to promote the development and dissemination of research in education in Latin America, the Ibero-American Journal for Educational Research and Development (RIDE) adhered to the Budapest Open Access Initiative, which is why it is identified as a Open access publication. This means that any user can read the complete text of the articles, print them, download them, copy them, link them, distribute them and use the contents for other purposes. Creative Cummons licenses allow users to specify the rights to use an open access journal available on the Internet in such a way that users know the rules of publication. Authors who publish in this journal accept the following conditions: Authors they keep the author's rights and give the magazine the right of the first publication, with the work registered with the attribution license of Creative Commons, which allows third parties to use the published material whenever they mention the authorship of the work and the first publication in this The authors can make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (eg, include it in an institutional repository or publish it in a book) as long as they clearly indicate that The work was published for the first time in this magazine. Authors are allowed and recommended to publish their work. low on the Internet (for example on institutional or personal pages) before and during the review and publication process, as it can lead to productive exchanges and to a greater and faster dissemination of the published work
